The organization is headquartered in Ottawa, Ontario and works with radio broadcasters to improve food security and agricultural methods for small-scale farmers and rural communities in African countries.

During a trip to Zambia in 1975, Mr. Atkins found that there was a lack of information about simple farming techniques for African smallholder farmers.

[2] Following the start-up in 1979, the organization was sending scripts and other useful materials to broadcasters in 100 developing countries, reaching an estimated 100 million people.

In 2000, communication specialists, as well as the organization's principal donor, began to question its approach and a four-year revamp restructuring its mission, programs, and funding took place.

Those locations include Burkina Faso, Ethiopia, Ghana, Kenya, Malawi, Mali, Mozambique, Nigeria, Senegal, Tanzania, and Uganda.

The research stated that participatory strategies including the use of interactive ICTs can help to engage audiences, increase knowledge of agricultural improvements and innovations, and contribute to higher levels of adoption than result from listening alone.

The focus on interactivity also has the potential to contribute to women's empowerment by giving them a voice, facilitating their involvement in decision-making, and strengthening their social capital (Farnworth & Colverson, 2015).

[1] Another project, known as “My Children II”, which was based in Uganda, had a goal to combat vitamin A deficiency by promoting the production and consumption of orange-fleshed sweet potato (OFSP).

This project was broadcast in 7 different languages by 13 stations, this resulting in a potential audience of 16 million people, which is considered to be 39% of the entire country.