He has created a number of dance shows and three plays Go to Gaza, Drink the Sea (2009), Walaa (2014) and The Shroud Maker (2017), and authored two novels Vanished: The Mysterious Disappearance of Mustafa Ouda (2015) and Come What May (2022).

Nonetheless, he had a mostly happy childhood and a large family with five sisters and six brothers, and has refrained from taking a DNA test to find out.

His paternal family were originally from the village of Deir Sneid, and his grandfather had owned a stone house and farms in Jerusalem prior to the Nakba.

[5] In 2005, Masoud founded the dabke dance company Al Zaytouna,[6] partially to fund his studies, through which he directed an adaptation of Ghassan Kanafani's Returning to Haifa (2006)[7] and Unto the Breach (2012), inspired by Shakespeare's Henry V.[8] In 2008, Masoud published a chapter in Britain and the Muslim World: A historical perspective.

[10][11] On a grant awarded by the Arts Council in 2014, Masoud wrote the play Walaa: Loyalty about the Syrian refugee crisis.

[16] To mark the 50th anniversary of Israel's military occupation of Gaza, Masoud reunited with Amnesty International for his dark comedy play Camouflage, which was put on in May 2017.

[26][27] Masoud collaborated with slam poet Farah Chamma on the experimental show Passports, Mo Salah, Jinn and Other Complicated Things.