According to Purnimant calendar followed in North India, it falls during the month of Kartik and according to Amanta calendar followed in Gujarat, Maharashtra and other southern states, it falls during the month of Ashvin.

Any image of Ahoi Mata used for the puja should have Ashtha Koshthak i.e. eight corners due to the festival being associated with Ashtami Tithi.

After spreading wheat on the floor or on the wooden stool, one water-filled kalash (pot) is kept at the place of worship.

The couple unable to tolerate the grief decide to kill themselves en route to a final pilgrimage.

God, on seeing this, feels pitiful for then and makes an Akashvani asking them to go back, serve the holy cow and worship Goddess Ahoi as she was believed to be the protector of the offspring of all living beings.

Goddess Ahoi was pleased with her devotion and honesty and appeared before her and gave her the boon of fertility.

On this day, such women who wish for a child, take bath in Radha Kund, in Mathura district of Uttar Pradesh, at Arunodaya, which is before sunrise.

[5] Ahoi Mata Temple at Radha Kund, Uttar Pradesh, India