[1] It has a customer base of over 21 million subscribers of the total 68.9 million subscribers in the Kenyan market equivalent to 30.4% market share.

Airtel market share has been rising steadily over the last few years.

[5] In 2010, Bharti Airtel acquired Zain Africa's business for $10.7 billion.

[6][7] The acquisition deal covered Zain operations in 15 countries including Kenya but excluding Sudan and Morocco.

The deal increased Bharti Airtel's overall customer base to 180 million subscribers, including the 131 million subscribers it had in India in April 2010.