In particular, the focus of this project is on "people’s" music and has been developed through research and field studies.
[1][2] The Ajam project started in London in early 2010 and has since performed various concerts across Europe, North America and the Middle East.
The concept of the project was conceived by and the core of the Ajam family comprises: The soundscape presented in Ajam’s musical repertoire comprises traditional urban, rural and tribal melodic, and percussion instruments complemented by urban and rock beats and bass lines.
In many countries that neighbour Iran, Ajam is a surrogate term for Persian or Iranian.
Other notable definitions for ajam are rooted from an Arabic term to mean, "illiterate", "mute", or "ineloquent".