Ajegroup, commonly known as AJE, is a Peruvian multinational company dedicated to the manufacture, distribution and sale of alcoholic and non-alcoholic beverages.

[3] Besides Peru and Mexico, Ajegroup also has operations in Brazil,[4] Costa Rica, Dominican Republic, Ecuador, El Salvador, Nigeria, Guatemala, Honduras, India,[3] Indonesia, Thailand, Venezuela, Vietnam, and Egypt.

The Añaños family saw this as a business opportunity and they developed Kola Real by using typical kitchen equipment and using recycled beer bottles.

They have businesses in Venezuela, Ecuador, Central America, Brazil, Colombia, Thailand, Nigeria, Indonesia, Vietnam, and India.

Ajegroup also utilizes lean staffing to cut costs, and modern equipment and kaizen, or continuous improvement, to help reduce the number of workers on each of the Huejotzingo plant's seven production lines to eight, which is fewer than half that of a typical bottling facility.

[7] After 19 years of business AJE finally entered the market in Lima in 1999 by employing a low price strategy, keeping all products approximately 25% cheaper than competitors.

According to Sorin Voinea, Director of Marketing (Asia Pacific), Ajegroup doesn't have intentions of necessarily competing with Coca-Cola and Pepsi, but more so, to follow their accomplishments.

While some are skeptical that Big Cola will stand out, Ajegroup's Sorin Voinea believes that their product has enough of its own identity to be successful in the Indian soft drink market.