Akadama remains popular amongst all generations and is still found in stores across Japan today.
[2]Shinjiro Torii, the founder of Suntory first sold imported Spanish wines in 1899.
Due to its unpopularity with the public, he decided to produce wines that suited Japanese tastes.
With the support from Imperial University's medical doctor, Akadama port wine was promoted as a safe and nourishing beverage.
The beverage was advertised in newspapers, on hairpins worn by geishas and through the nude poster of Emiko Matsushima'.