Akihiro Kitada (北田 暁大, Kitada Akihiro, born December 28, 1971) is a Japanese sociologist and an associate professor at the Interfaculty Initiative in Information Studies, University of Tokyo.
He has acquired a reputation for his analysis of advertising, early cinema, magazines, TV, internet and other forms of media in modern and contemporary Japan as well as for his theoretical writings on culture and media.
He is known among the reading public in Japan for co-editing the journal Shiso chizu (思想地図) with the cultural critic Hiroki Azuma during its first years.
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