Akwaaba African Travel Market (AFTM) is an international travel, tourism and hospitality event organized annually in Lagos, Nigeria[1] aimed at businesses, investors, governments decision - makers and buyers in the industry, providing business opportunities, industry news and showcasing products in Africa and around the world.

[5] In 2005, from the participation of two countries, Ghana and Sao Tome, coming to Nigeria for the event in the debut year in 2005,[6] the event has grown over the years with increasing number of active exhibitors within and outside Africa, with over 20 participating countries, about 10,000[7] attendance and having partnerships with Africa countries tourism boards,[8] World Tourism Organization UNWTO, Africa Travel Association (ATA), Kwanza Trade Marketing of Dubai, African Business Travel Association (ABTA), International Tourism Trade Fair Association (ITTFA) and International Air Transport Association (IATA).

[11][12] South Africa used Akwaaba African Travel market as a reaching platform to bridge her gap with Nigeria.

According to the South African Tourism (SAT) "During Akwaaba, we officially announced our partnership with the National Association of Nigeria Travel Agencies (NANTA), who will help boost tourist arrivals growth from Nigeria to South Africa by developing a range of packages to suit the Nigerian travelers".

American rapper Cardi B, during her visit to Nigeria, told her host she desired to have a taste of Nigerian jollof rice.