In 1995, the European Travel Monitor was expanded to the World Travel Monitor to cover all the important overseas markets (United States, Canada, Australia, Argentina, Brazil, United Arab Emirates, Saudi Arabia, Japan, China, India, etc.).
[1] The driving impetus behind establishing this information system – initially for Germany (German Travel Monitor) and Europe – was that it was not possible for decision-makers in the tourism field, based on the information available to them up to that point in time, to gain an overview of the European market or any overseas markets (in the form of a database enabling a direct comparison of aspects such as the volume and structure of outbound trips taken by the Germans, Americans, British, Russians, Chinese, etc.).
Main contracting entities include national and regional tourist boards, tourism and economics ministries, tour operators, international hotel chains, advertising agencies, consulting firms, etc.
This large sample size translates into better quality and yields a stronger, more profound statistical analysis of the data acquired.
All the important parameters of travel are surveyed using a standardized questionnaire, the basic questions of which have remained unchanged since 1988.