[6][7] Their propaganda utilizes a "diagnosis" and "prognostic" framework in order to exploit the grievances of Yemenis, typically young males, and allocating blame as well as providing a clear answer to the issue.

[8][9] The magazine features guides and instructions on how to conduct lone wolf terrorist attacks in the West, as well as general AQAP propaganda and bylines from prominent al-Qaeda figures such as Osama Bin Laden and Ayman al-Zawahiri.

with the goal of motivating terrorism and providing readers with easy ways to conduct their own attacks, evident by each article featuring a section titled "Open Source Jihad.

"[8] Critics and viewers have noted its difference in tone and design to other AQAP media such as Sala al-Mahalem, with an approach more oriented towards youth in the United States and other Western nations through its modern look and use of colloquial English as well as pop culture references.

[12][13] The newspaper, published through Telegram, covers updates on the entire al-Qaeda network, as well as standard coverage of various world events, such as the shooting of Alton Sterling and the assassination of Jamal Khashoggi.