The account posted about "online job opportunities" seeking individuals skilled in video editing, translations, content sharing, uploading, downloading, and data collection, indicating an effort to expand the Pakistani Taliban's digital operations.

The site featured a variety of content, including official statements, video releases, militant training guides, and updates on the group's activities, often aimed at both local and international audiences.

However, due to its role in promoting terrorism and extremist violence, the Pakistan Telecommunication Authority (PTA) eventually intervened, shutting down the website on 8 April 2014 as part of broader efforts to curb online terrorist content and disrupt the group’s digital operations.

The media wing underwent a substantial revamp, improving its online presence, refining its video editing techniques, and adopting more sophisticated production methods to strengthen its propaganda efforts.

This period saw a surge in high-quality video releases, more polished publications, and a greater emphasis on digital outreach, allowing the Pakistani Taliban to project a more organized and influential image while amplifying its ideological messaging to a broader audience.