Yassine was also heavily influenced at his beginnings by the thinking of Sayyid Qutb, he considered that the Moroccan society lives in a fitna (division) under the regime of ignorance.
His father, a poor peasant, belonged to the family of "Ait-Bihi", he proclaims himself an Idrisid Berber from the region of Aoulouz in Sous (Southern Morocco).
Like the Muslim Brotherhood, it works for the Islamisation of the whole society, through its grassroots social welfare organisations and important presence in universities.
The organization's principles were summed up and reaffirmend, during the 24 December 2012 press conference following Mohammed Abbadi election, as "No to violence, no to secrecy, no to foreign intervention.
Publicly, the group has denied any revolutionary plans, arguing rather that Moroccan stability is at serious risk not from it but due to persistently high levels of unemployment and poverty.