He proposed the process of block booking to Adolph Zukor, which became industry standard practice.

Lichtman suggested to Zukor that the studio produce 52 films a year and that they introduce a block booking system to sell all their product to exhibitors as a bundle, which became industry practice.

He rejoined United Artists as sales manager in 1926 and, following the death of Hiram Abrams, Lichtman was made vice president in 1927, heading domestic distribution.

[1][2] He was promoted to president of the company in 1935, but resigned after only a few months due to a fallout with Sam Goldwyn over the production of Barbary Coast (1935).

[3] He helped reorganize MGM and closed the deal with David O. Selznick to release Gone With the Wind (1939) and oversaw a successful period at the studio.