Aladdin Paperbacks are aimed at readers aged 4 to 12 and most are reprints from other (hardcover) imprints, which include what Simon & Schuster term some of the most enduring children's books of the modern era.

Its ranges include the "Ready-to-Read books," and the slightly older "Ready-for-Chapters" titles aimed at younger age-groups and beginners.

Aladdin also publishes a "limited number" of original titles and series entries, across multiple genres including action, adventure, and relationships novels.

[6] As of April, 2008, the current executives overseeing the entire Children's division currently include Rick Richter (President), Robin Corey, who holds the title of "Executive Vice President & Publisher, Novelty & Media Tie-Ins, Simon & Schuster Children's Publishing," and Liesa Abrams, a Senior Editor.

Arguably, Aladdin's (and parent Simon & Schuster's) best-known titles are the later (non-Grosset & Dunlap published) titles in several of the Hardy Boys (written under the pen name Franklin W. Dixon) and Nancy Drew (written under the name Carolyn Keene) series, including the original series and the more recent lines.