Alamat (Baybayin: ᜀᜎᜋᜆ᜔) (stylized in all caps) is a Filipino boy band formed in 2020 by Viva Artists Agency and Ninuno Media.

[2][3] According to Jason Paul Laxamana, the group's creative director, proficiency in a Philippine language was a prerequisite in the application process, beyond just talent in singing or dancing.

[3] The members underwent intensive training for nine months, which encompassed singing, dancing, physical fitness, and personality development, before they officially debuted on February 14, 2021 with the single "Kbye".

[4] The group distinguished itself as a multilingual and multiethnic boy band that sang in seven Philippine languages: Bikolano, Cebuano, Hiligaynon, Ilocano, Kapampangan, Tagalog, and Waray-Waray.

[5][6] A few weeks after "Kbye" was released, Alamat became the second P-Pop group to make it on Billboard's Next Big Sound chart after SB19, debuting at number two.

Unlike "Kbye" and "Kasmala", the lyrics of "Porque" were in Tagalog and Chavacano, a Spanish-based creole language spoken in Zamboanga City.

Dizon wrote, "Arguably, though the group made immediate waves with their first few singles and established themselves as a hardworking unit – with the completion of last year's Pasulong EP and a continuous live ethic – I find that Isapuso is a stronger, more focused release that can finally catch the attention of non-fans of the P-pop movement like myself[...]," and concluded that "these kids are definitely alright.

"[17] On December 1, 2023, Alamat held their first solo concert, Dagundong, at the New Frontier Theater in Quezon City, Philippines.

[18] Alamat graced the cover of Metroscene Mag's November 2024 issue, modeling traditional Filipino garments reimagined by local designers.

[21][23] The music video for the Alamat song "ABKD" condemned colorism and discrimination against the Aeta people, one of the Philippines' Indigenous groups.

They performed on Tuesday and Saturday during the week-long fair, with advocacies on those days focusing on free education and Indigenous rights respectively.