Nylon is an American multimedia brand and publishing company, which produces a lifestyle magazine that focuses on pop culture and fashion.

After picking it, they realized that NY and LON could link the brand to New York and London, which was congruent with Nylon's editorial focus in these two cities.

[11][12] Nylon TV was launched in 2006 with the creation of its own YouTube channel, and by 2014 gained 62 thousand subscribers and 62 million cumulative views.

[16] On their 10-year anniversary in 2009, Nylon made the April 1999 inaugural issue freely available online, including all articles, in scanned form.

[17] Later that year, Nylon partnered with iTunes for its annual music issue, which included a free summer playlist download of 22 tracks.

2010 also brought the launch of Nylon Dailies, emails written by local writers every day in ten key American cities.

[19] In 2011, then-President Don Hellinger and then-CFO Jami Pearlman[10][20] were charged with operating an illegal money transmission business (for an online casino), unrelated to Nylon.

[26] In May 2014, Nylon was acquired by a new ownership group, including an affiliate of LA-based investor Marc Luzzatto through Diversis Capital, LLC.

[29] One of those original staff members included digital team Senior Editor, Gabrielle Korn, who was then promoted to Editor-in-Chief.

[4][47] Cover models have included: Demi Lovato,[48] Christina Aguilera, The Horrors, Avril Lavigne,[49] Selena Gomez,[50] Lily Allen, Paris Hilton, The Kills, Camilla Belle, Karen O, Evan Rachel Wood, Mary-Kate Olsen, Lea Michele, Lil' Kim, Zooey Deschanel, Kristen Stewart, Rachel Bilson, Scarlett Johansson, Cory Kennedy, Mischa Barton, Christina Ricci, Leighton Meester, Blake Lively, Taylor Momsen, The White Stripes, Sienna Miller, Nicole Richie, Megan Fox, Hilary Duff, Emma Stone, Lindsay Lohan, MIA, Zoe Saldana, Drew Barrymore, Jessica Szohr, Mila Kunis,[51] Emily Browning, Katy Perry, Jena Malone, Abbie Cornish, Vanessa Hudgens, Jamie Chung, Selena Gomez, Emma Roberts,[52] Chloë Grace Moretz,[53] Lily Collins, Hayley Williams, Marina,[54] and Lana Del Rey.

She found its photo spreads "bold with their use of white space and innovative photography" and noted Nylon's distinctive "heavy emphasis on music coverage.

[65][66] In 2009 Jarrett founded Nylon Records and signed French female pop group Plastiscines as its first act, after seeing them on the cover of French fashion and style magazine Citizen K.[67][68] Also in 2009, Nylon introduced its iPhone app; MinOnline listed it (among "Top 5 iPhone Mags You May Have Missed") as "a pleasant surprise.