Alan G. Hassenfeld (born November 16, 1948) is an American former chairman and chief executive officer of Hasbro Toys.

He is the brother of Stephen D. Hassenfeld, who preceded him in the post.

As chairman and chief executive, he has diversified Hasbro's portfolio of companies and expanded international operations while initiating a singular brand of corporate activism designed to improve the lives of children.

He was inducted into the Toy Industry Hall of Fame in 1996.

This article about an American businessperson born in the 1940s is a stub.