Hilburg has over 30 years of experience as a communications strategist consultant and has also written two New York Times best-selling books and produced several Emmy-nominated documentaries.
[8][9] Hilburg has been behind national marketing and branding campaigns such as Wendy's "Where's the beef?," General Electric's "Bringing Good Things to Life," and AT&T's Olympic Torch Run.
Aside from his career in marketing and crisis management, Hilburg has also co-authored two New York Times Best Selling books: Russell Rules...Eleven Lessons on Leadership from the Greatest Winner of the Twentieth Century with former Boston Celtics Hall of Fame player Bill Russell and W. F. Rockwell's Twelve Hats of a Company President.
"[14] Hilburg is known for aiding CEOs, brands and high-profile individuals during times of trust-threatening crisis and litigation transitions.
[14][15] Hilburg is also an accredited (APR) member of Public Relations Society of America (PRSA) and is an international speaker on the relationship of trust to branding, crisis management and litigation communications.