Originally from Dublin in Ireland, Moore has lived in Russia since 2007,[1] and (as of 2022) was director of the International Affairs Office of the National University of Science and Technology MISiS in Moscow.
[36][37] He and his work has also appeared on news sources and websites like Off the Ball,[25] Чемпионат (сайт),[38] Sports Daily,[13] RTÉ 2fm,[39] and TRT World.
[40] In the buildup to the FIFA World Cup 2018, Moore decried Russia's lack of quality footballers and feared for their chances on Newstalk.
[41] He used his role as a guest of several "radio and TV shows dedicated to the World Cup" to promote the development of the education system at Russian State Social University (RSSU College).
[43] His "Champ Talks" project was taken to the Jewish Museum and Tolerance Center and involved a discussion forum on topics related to sports, education and society.
[48][49][50] The head of the Exercise Respiratory Clinic at the University of Kent, Professor John Dickinson, disputed the claims that inhaler misuse by a non-asthmatic footballer could lead to improved physical performance.
Wendling discussed Moore's social media commentary, describing it as broadly pro-Kremlin and a source of unreliable misinformation.
[52] In March 2022, during the Russian invasion of Ukraine, Russia bombed a children and maternity hospital in Mariupol resulting in at least three deaths, including a child.
[5] The Russian embassy in London claimed that footage of a pregnant woman at the scene of the bombing was staged by a beauty blogger.
In another tweet, Moore referenced "the faked maternity hospital victim" while noting that "this has to be the worst time to want to believe in news reporting".