Sir Alan Turner Peacock DSC, FBA, FRSE (26 June 1922 – 2 August 2014) was a British economist.
He was educated at Grove Academy, the High School of Dundee and the University of St Andrews, where he completed a war-shortened degree in economics and history.
The Committee rejected Margaret Thatcher's wish to fund the BBC by advertising and proposed a sophisticated long-term strategy in which given a full broadcasting market with unlimited channels and freedom of entry, subscription would replace the licence fee.
[14] He was a recipient of the Distinguished Service Cross for his intelligence work in the Arctic Ocean during World War II and was knighted in 1987.
Peacock treats his experiences and achievements as a sailor in naval intelligence during World War II for which he was awarded the DSC.