Most of its readership consists of persons outside of Alaska who are interested in the Alaskan way of life.

[2] Tobin established himself as an opponent of Alaska statehood, although this may have been contradictory, given his ties to the Democratic party and the fact that he and Roady served as State Representatives in 1959.

[3] Another major difference is that the editorial and sales offices have moved to Alaska's economic center, the city of Anchorage.

Henning, quoted in 1971 about the magazine, said "I'm my own best customer when it comes to selling Alaska.

[4] As of 2021[update], the magazine was owned by Morris Communications, a Georgia-based company which also publishes The Milepost travel guide.