Prior to the contest, the song was promoted by a music video and various television and radio appearances in Albania, Greece, Kosovo and San Marino.
[3] Radio Televizioni Shqiptar (RTSH) organised the 59th edition of Festivali i Këngës in order to select the nation's representative for the Eurovision Song Contest 2021.
[9][19] As a result of the ongoing pandemic of coronavirus disease 2019 (COVID-19), the performances of the semi-finals and final were pre-recorded prior to the scheduled dates.
[9][19] 18 songs competed and the winner was determined by the combination of the votes from a seven-member jury panel consisting of Andri Xhahu, Kastriot Çaushi, Prec Zogaj, Rame Lahaj, Robert Radoja, Vasil Tole and Zana Shuteriqi.
[22] Before the end of the show, Anxhela Peristeri with "Karma" emerged as the winner of the competition and was simultaneously announced as the country's representative for the Eurovision Song Contest 2021.
[32][33] Her promotional phase on European television and radio stations continued on Greek Hellenic Broadcasting Corporation (ERT) and Open TV as well as on Sammarinese RTV.
[34][35][36] For further promotion, Peristeri also performed the song during the virtual concerts in the British Wiwi Jam, Croatian Adriatic Pre Party and Spanish PrePartyES.
[41] A large portion of the mostly unused live-on-tape performances, including Peristeri's, were unveiled after the contest on 28 May and 29 May 2021 as part of Eurovision Song Celebration shows.
[48] Instead, the semi-finals featured the same line-up of countries as determined by the draw for the cancelled 2020 contest, which was held on 28 January 2020 at the Rotterdam City Hall.
[52] Jury members may only take part in panel once every three years, and are obliged to confirm that they are not connected to any of the participating acts in a way that would impact their ability to vote impartially.
[54][55] The tables below visualise a breakdown of points awarded to Albania in the second semi-final and final of the Eurovision Song Contest 2021, as well as by the nation on both occasions.