Founded in 2004, most of the magazine's staff is native to New Mexico and they chronicle the culture and life of the city.

"[1] People associated with Albuquerque are prominently featured, including celebrities such as Bob Odenkirk and local politicians like Richard J. Berry.

An annual issue, called the "Best of the City", is regarded as the most read of the year.

Categories include "best restaurant" to "best place to propose," and a new one is usually added every year.

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