"Alcohol You" emerged as the winner of Selecția Națională 2020 and was thus scheduled to represent Romania at the Eurovision Song Contest 2020 before the event's cancellation due to the COVID-19 pandemic in China and its spread to other countries.

Additionally, the singer performed "Alcohol You" on the native talk show La Măruță and radio station Virgin in February and March 2020, respectively.

[6][7] For the purpose of Roxen's scheduled Eurovision Song Contest 2020 participation, the closing chorus of "Alcohol You" was remastered, with "extended notes [...], new strings dial[ing] up the urgency and percussion" being added.

Regarding Roxen's vocal delivery, an ESCUnited staff member noted that "[t]hey does that grating indie voice where monosyllabic words are contorted ('mind' is my-eye-und, 'line' is lye-eye-ine, etc)".

As it continues, the song's lyrics swirl around them in addition to light and smoke effects being used; Wiwibloggs critic Angus Quinn wrote it "give[s] the video an almost underwater feel".

[17] In January 2020, TVR announced its collaboration with Global Records to select the Romanian entry for the Eurovision Song Contest 2020 in Rotterdam, Netherlands.

[18] On 11 February, Roxen was announced as the country's representative,[19] and five songs were appointed—"Alcohol You", "Beautiful Disaster", "Cherry Red", "Colors" and "Storm"—that had been written during a songwriting camp previously organized.

[21] Its live performance was directed by Păun with the assistance of the director of photography Dan Manoliu, and made use of a circular stage and a LED screen sized around 300 square metres.

[30] Although TVR had considered sending "Alcohol You" to participate in the Eurovision Song Contest 2021,[31] EBU soon after announced that intended 2020 entries were not eligible for the following year.

A jury consisting of ten singers that had represented Austria at Eurovision before was hired to rank each song; the best-placed in each semi-final advanced to the final round.