Born in December 1971 in Mexico City; Lagunes Soto Ruiz obtained the bachelor's degree in Communication sciences at the Monterrey Institute of Technology and Higher Education(1990–1994).

[4] From 2000 to 2005 she was sales manager in Yahoo and led the area of strategic planning and executive MSN premium accounts.

[4] During the election and presidential transition period in 2011 and 2012, Alejandra Lagunes, coordinated the digital campaigns of several candidates of the Party of Institutional Revolution (PRI), such as Eruviel Ávila Villegas and Enrique Peña Nieto towards the Presidency.

A set of strategies for achieving a digital government that incorporates information and communication technologies to enable Mexico's future.

[3] The plan was officially launched by President Enrique Peña Nieto and Alejandra Lagunes on November 25, 2013 in the National Museum of Anthropology.

[3] The program established five objectives which were: Government Transformation, Digital Economy, Quality Education, Universal and Effective Public Health, and Citizen's Security .