[1] He moved to Switzerland at the age of ten and began his musical career when a friend gave him a guitar.
[3] In 2014, he took part in season 3 of the French television series The Voice: la plus belle voix.
[8] In 2017 Alejandro Reyes signs with a Swiss independent record label The Hana Road Music Group.
[9] On 9 January 2018, he was confirmed as one of six acts taking part in ESC 2018 – Die Entscheidungsshow, the Swiss national final that will select Switzerland's entry for the Eurovision Song Contest 2018, he will sing "Compass", he co-wrote the song with Laurell Barker and Lars Christen.
In October Alejandro releases single "Solamente" that becomes the "Song of the Day" on one of the biggest Swiss radio stations SRF3.
His following collaborations include an Israeli star DJ Malka, Swiss singers LEROCQUE and El Tiger.