Eventually Alembic was actively modifying and repairing guitars and basses, recording sound, and designing and building PA systems.

Artist Robert Thomas designed and painted the logo of the company in 1969, which included multiple elements that represented mankind and energy as values that Alembic aimed to show to public.

[1] By 1970, Alembic was incorporated with three equal shareholders: Ron Wickersham, an electronics expert who came in from Ampex; Rick Turner, a guitarist turned luthier; and Bob Matthews, a recording engineer.

[2]: 35ff  This bass incorporated a massive electronics suite, with state variable filtering capability, and had pickups mounted on brass tubing so that their position could be adjusted.

[citation needed] The company sold the recording studio in 1973, the same year a story in Rolling Stone helped generate enough cashflow for a standardized bass guitar line based on the Guild Starfire.

According to Tony Bacon and Barry Moorhouse, it was Alembic that started the trend of high-quality, high-price bass guitars.

The basses and guitars built using this configuration would later become known as the Series I and II, and were available in a variety of scale lengths and body shapes.

Most Alembic basses and guitars are constructed around a laminated neck that runs through the body of the instrument, using various combinations of often exotic woods such as Zebrawood or Cocobolo.

Alembic instruments can be ordered with a wide variety of custom features, including complex inlays and LED position markers in the neck.