Alessandro Martini

A few years later, Alessandro Martini joined the small team, becoming the director in 1863 along with Luigi Rossi (who was the inventor of a vermouth) and Teofilo Sola.

At the same time the firm was awarded a good many prizes, which are still proudly recorded on the bottles: Dublin (1865), Paris (1867 and 1878), Vienna (1873) and Philadelphia (1876).

Just thirty years after its creation, Martini was drunk in the United States, Brazil, Argentina, Greece, Portugal, Belgium, Egypt and other countries.

The firm consequently decided to change its name to Martini & Rossi, the name seen today on the bottles sold in the United States.

In 1868 the company was authorized by King Victor Emmanuel II of Savoy to put the symbols of the royal family on their packaging.