Alex Hay is an ex-footballer who played as a forward in the Football League for Tranmere Rovers,[1][2] Rushden & Diamond and Morecambe.
After leaving Rushden in 2005 he moved to play non-league football for Bangor City, Rhyl and Cammell Laird.
After his playing career Hay went on to be player-manager of Cammell Laird;[4] he remained at the club for a year after resigning in November 2010.
Hay joined up with former Chester manager Neil Young at Stockport County, again being a part of the scouting team.
In 2018/19 AFC Fylde continued their good form and reached the National League Play-off Final at Wembley but lost the game 3–0 to Salford City.