Alexander John Jordan Jr. (March 3, 1914 – November 6, 1989) was best known as the creator of the House on the Rock, an eccentric architectural and entertainment attraction in Spring Green, Wisconsin.
"[4] Jordan tried a variety of conventional paths in life before focusing on his childhood love of architecture and electronic gadgets.
Atop his favorite wilderness retreat, the 450' tall Deer Shelter Rock, Jordan began construction of a peculiar Japanese House in 1945.
Although he initially tried to keep curious onlookers away, Jordan found that he could finance additional electronic and architectural projects at the site by charging a tour fee.
Fieldhouse had been hired by Wisconsin's Lieutenant Governor, Jack Olson, to do the outdoor landscaping and to construct an indoor waterfall.