Alex Yemenidjian is of Armenian ethnicity, and was born in Buenos Aires, Argentina.
His maternal grandparents lived in Van, Ottoman Empire and during the Armenian genocide, they fled to Argentina.
His paternal grandparents were from the Gallipoli Peninsula in Turkey, and they escaped during the Armenian genocide to Greece and then ultimately settled in Argentina.
[2] Yemenidjian was a co-owner and served as Chairman of the Board and Chief Executive Officer of Tropicana Las Vegas Hotel & Casino, Inc. from July 2009 to September 2015.
[citation needed] Mr. Yemenidjian is non-executive chairman of the board and chairman of the compensation committee of Guess?, Inc.,[4] a worldwide retailer of contemporary apparel, a trustee of Baron Investment Funds Trust and Baron Select Funds, both mutual funds, Inc.[5][6] Yemenidjian is married to Arda and has a son, a daughter, and 5 grandchildren.