Although Alexander received major success for a little while, it wasn't until the popularity of the Filmack Trailer Company, which would officially become the nation's largest producer of both theatrical and commercial film advertising by 1937.
To run this massive complex, Alexander employed over 600 people locally and the annual payroll exceeded $2.5 million.
Regional offices were established in Dallas, New York, Chicago, San Francisco, and Los Angeles.
The late-1950s saw the remarkable collapse of Alexander Film Co. through the advent of television and the closing of many local theaters throughout the country.
What dealt the most crippling blow, however, was the fact that Alexander was a non-union shop which caused them to be "blacklisted" by industry professionals making it impossible for national advertisers to use Alexander-produced commercials.