[1] Muse's first venture was an internet service provider, which was founded in 1997 and eventually acquired by DNA Technologies for an undisclosed amount.
[citation needed] In November 2000 the firm was wiring the elevator shaft and an entire floor of the Univision Center in Dallas, Texas, with fiber-optic cables and telecommunications switches as what Muse called "an optical service provider.
[1][8] That sale, in addition to profits earned by Architel, allowed Muse to focus on and fund a business incubator called Big in Japan, which he also co-founded.
[5] Big in Japan, which was founded in Dallas in 2007,[6] would be responsible for the incubation and creation of a variety of notable companies and properties including ShopSavvy, Fancast, MotorSport Ranch (TV series), WhiteBox, SimpleTicket, and others.
At that time, the app had accrued around 20 million downloads and Muse had facilitated thousands of partnerships with businesses like Walmart, Best Buy, Barnes & Noble, Target, and others.
[18][19] In 2014, Muse co-founded (with Robert Bennett) ViewMarket, a collection of online lifestyle brands like CultureMap, Courtem, RSVP, and others.