[2] D Magazine covers a range of topics including politics, business, food, fashion and lifestyle in the city of Dallas.

Both had a vision of giving Dallas an independent city magazine with an impact that would serve readers’ interests.

They developed their concept after-hours while Allison, a Dallas native, attended graduate school at Southern Methodist University and Atkinson reported on KERA’s daily Newsroom program.

Their vision was backed financially by young Dallas business people who shared their belief in the need for a strong city magazine.

[4] That same year the Dallas Restaurant Association sent a letter to its members urging an advertising boycott of the magazine because of its critical dining reviews.