He was born in Brighton,[1] on 14 September 1969 and educated at Tonbridge School and then the University of York, where he studied Politics.
Since its inception, the Proud Group has expanded into a number of areas including live music events, cabaret shows and restaurants.
Since 2013, Proud featured as a returning dealer on the Channel 4 series Four Rooms,[10] wherein entrepreneurs and businessmen and women are pitched collectibles from members of the public.
[12] Proud writes a weekly column for The Daily Telegraph[13] and has also written for the London Evening Standard[14] and The Sunday Times.
[15] Proud is active in politics engaging with development proposals local to the Camden community, serving as a vice chairman for Camden Town Unlimited, and also worked as an advisor to the former Liberal Democrat leader, Charles Kennedy.