He left to assume the directorship of Les Jardins de Métis (Reford Gardens), a cultural destination and tourist attraction located on the banks of the St. Lawrence in Grand-Métis, Quebec.
The great-grandson of Elsie Reford, creator of the Gardens, he was instrumental in creating the not for profit organization that purchased them from the Quebec government in 1995.
Alexander Reford is a member of the board of directors of the Canadian Tourism Commission where he serves as the representative of the small and medium-sized enterprises from Quebec.
[1][2] His first book, Des jardins oubliés 1860-1960, an album of photographs of Quebec's historic gardens, was published in 1999.
He wrote The Metis Lighthouse with Paul Gendron and is leading efforts to preserve this local landmark.