[16] After a series of Russian chief executive officers, in 2005 Ozon appointed Bernard Lukey, who had advised the company on behalf of Baring Vostok.

[23][24] In April 2022, Mr. Shulgin bowed out as CEO and member of the board of directors of Ozon due to international sanctions during the Russo-Ukrainian War.

[25] In 1999, ru-Net Holdings, founded by Leonid Boguslavsky along with the Western Baring Vostok Group, UFG and Rex Capital, purchased a controlling stake in the company for $3 million.

According to Daniil Fedorov, Ozon's chief financial officer at the time, the coronavirus pandemic created a new habit of shopping online among Russian consumers.

[41] In early 2019, the company launched a service called Ozon.Invest that grants loans to small and medium-sized businesses that sell their products on the Ozon marketplace.

[46] In November 2021 “Ozon” announced the opening of pilot pickup mini-points, at least 15 square meters each, in small Russian towns from the beginning of 2022.

[50] The company operates its own delivery logistics platform and has a network of over 16,000 pickup points, including automated parcel lockers across Russia, .

[51][52] The use of brick-and-mortar pickup points where customers can pick up their orders arose out of a lack of reliable third-party delivery services in many parts of Russia.

[56] In October 2021, “Ozon Express” brand launched in Moscow inhouse ready-to-serve food production with one hour delivery with up to 30 dishes by the end of 2021.

[57] In December 2021, "Ozon" announced to be ready to launch by the end of the year 2021 the 15-minutes delivery of groceries and pre-prepared food in 30 districts of Moscow by virtue of company`s darkstores.

[58] Ozon reported record sales growth during the coronavirus pandemic, as quarantine measures in Russia drove more people to shop online.