At the same time the original blend was renamed Extra Special Old Highland (black label) In 1909 Alexander's brother George oversaw the creation of the Johnnie Walker Striding Man logo, and the rebranding of the lines as Johnnie Walker White Label, Johnnie Walker Red Label, and Johnnie Walker Black Label.
The brothers discontinued White Label during World War I to move the brand more upscale, and in 1932 Alexander introduced his last blend, Johnnie Walker Swing.
On his death in 1950, he left all of his blending notes to the now public company.
Scotch Whisky: A Liquid History by Charles MacLean.
This Scottish business-related biographical article is a stub.