Rotary Park is adjacent to UT Creek and the town's main street and includes toilets, barbecues and the Visitor Information Centre.

Alexandra is the largest town in this part of Victoria and the headquarters of the Shire of Murrindindi as well as State government departments.

[3] The town was settled by Europeans in the late 1860s, with a Post Office opening on 15 March 1867 (known until 24 April 1867) as Redgate.

Electricity production from the nearby hydro stations at Rubicon and Eildon has been an important part of the local economy since the 1920s and employed many from Alexandra and district.

Since the State Electricity Commission was privatised during the 1990s some changes in operations have reduced the local workforce and more automated equipment is being utilised.

The fire was managed from the Alexandra Incident Control Centre at the Department of Environment, Land & Planning (DELWP) Offices.

Cathedral Range State Park, near Taggerty, south of Alexandra is also a popular location for hiking and camping.

Summer heat is usually short-lived due to frequent cold fronts and cool changes off the Southern Ocean, evident by its strikingly low minimum temperatures.

[9] UGFM - Radio Murrindindi broadcasts across the Murrindindi Shire from four studios located at Alexandra, Marysville, Kinglake and Yea, and transmitters located at Alexandra & Lake Eildon on 106.9FM, Marysville & Lake Mountain on 98.5FM, Yea & Highlands on 88.9FM and Flowerdale on 98.9FM.

The town has an Australian Rules football team competing in the AFL Outer East Division 2 League.

[11] Golfers play at the Alexandra Golf Club on Gordon Street,[12] or, prior to being overrun by blackberry plants in 2016, at the course of the Stonelea Country Estate on Connellys Creek Road.

[13] The Alexandra Speedway hosts dirt track motor racing throughout the year, with major events coinciding with the annual Truck, Ute and Rod show weekend.