[citation needed] Whilst there she was Music Editor of the university newspaper, Roar, interviewed bands and wrote a fashion and beauty column for the now defunct Insync magazine.
[citation needed] After graduating and working odd jobs around London for a few years, she signed a publishing deal with Mike Sault at Warner Chappell.
[citation needed] She sang on tracks by Thrillseekers, Lange, York (where she was credited as 'Alaska' on the German single, "Yesterday (Silence)") and Ed Case until in 2002; she then signed her first solo record contract.
[5] Strum signed a deal with Universal Music in 2005, following a spot at the V Festival, and was due to release a debut single, "Bad Haircut".
[7] The third single, "Go My Own Way," was digitally released as the theme song to the short-lived ITV drama series Vital Signs, starring Tamsin Outhwaite.
[13] In 2015, Strum wrote, produced and staged a play titled "Always the Bride" at the New Wimbledon Studio Theatre, about a group of suburban women who all suffer from "post wedding-day comedown and meet in private to wear their wedding dresses to re-live their big day".
[citation needed] Separately, Warner Music agreed to upload ten tracks that were recorded for Addicted to form a version of her debut album, and released it digitally on 1 September 2023.