Alfa TV was a pay television service available in Cyprus, that broadcast sports and children's programming as well as the odd film.

Some of the programs on Alfa TV were broadcast incorporation with well-known pay-TV channels, and specifically with those of MultiChoice (CineMagic, SuperSport and K-T.V.).

Alfa TV was available on the Nova Cyprus platform but due to a financial dispute with the provider, the channel was removed and signed on with rival Athina Sat in July 2006.

As of March 3, 2008, Alfa TV returned to NOVA Cyprus following a new agreement whilst Athina Sat, had ceased operations.

[3] Sports coverage included live action from NBA, WNBA, UEFA Champions League, UEFA Europa League, WWE Bottom Line, World Rally Championship, NASCAR and Champ Car World Series.