PT Sumber Alfaria Trijaya Tbk or Alfamart is a primarily-franchised Indonesian convenience store chain.

As of June 2023, it has over 18,000 stores in 27 provinces spread across Indonesia, with 4 million daily customers and tens of thousands of micro, small and medium-scale business partners.

[3] Ten years later, Susanto ventured into the convenience store category with Alfa Minimart, with their first branch being in Karawaci, Tangerang, Banten.

Its entry into the Philippine market was made through a partnership with SM Investments Corporation, launching its first branch in Trece Martires, Cavite in June 2014.

[4][10][11] In 2020, Alfamart in the Philippines started expanding into the Visayas and Mindanao regions, particularly in Cebu, Davao, Cagayan de Oro and Zamboanga.