It set up joint ventures with world-renowned companies in US such as Pond’s, P&G, Kellogg’s,[3] Häagen-Dazs, Nabisco (feminine cosmetic, hygiene, baby care, nutri-grain, ice cream products, biscuits, etc.
The process of internationalization reached its prime time in 1980-90’s in Taiwan pioneering strategic alliances with world business leaders (mostly defunct now).
Under Alfred Chen's leadership, in 1990, Namchow opened its first factory overseas in Thailand,[4] which now exports to some 80 countries in the world.
(Note: The Australian Government Department of Agriculture (the Department) had investigated into this matter and confirmed that the products exported meet the requirements of the certificate agreed on 13 August 2014 with Taiwan's Food and Drug Administration for unrefined edible tallow (Declaration and Certificate for Shipments of Tallow for Further Processing).
Starting 1992, Chen had served on board with the Red Cross Society of Taiwan as Convenor of the Standing Supervisory Committee, among others.
Many of his endeavors have been widely recognized such as creating record sales by purchasing fruits at market price during farm surplus seasons, to make both rescue and business ends meet.