In the early 1990s, he became the most vociferous of the Lloyd’s "names" who suffered heavy losses in the London insurance market, and was chairman of the Gooda Walker and Wellington action groups.
Lloyd's offered a £900 million settlement in due course and in response to political pressure and legal action by the numerous "names" groups.
Latterly he was chairman of Tribeka, founded by his son Daniel Doll-Steinberg, which develops technology enabling retailers to manufacture and sell digital entertainment products “on demand”.
Tribeka has won a Wall Street Journal Innovation Award and is a Deloitte European Retail Solution of the Year.
[1] Gerda is a Director of British Tours Ltd a company she ran and built up in the 1970s after being founded by Alfred when he graduated from Cambridge.