Joseph Alfred Novello (12 August 1810 – 17 July 1896) was an English music publisher.

One son and five daughters survived to carry on the family musical tradition.

Before this business venture, Alfred, as a bass singer, had done some professional singing.

[7] Alfred Novello promoted and built the business into a huge commercial success, and is credited as being the first to introduce inexpensive sheet music (reducing the retail price by a factor of four)[8] and to depart from the method of publishing by subscription.

[14] After his retirement from the music publishing business, Alfred Novello moved to Genoa and pursued his interests in the Italian Irrigation Company, playing and composing organ music, and the study of hydrodynamics.