Alfred William (Willy) Finch (1854 –1930) was a ceramist and painter in the pointillist and Neo-Impressionist style.

When he was twenty-four he began studying for one year in Brussels at the Académie Royale des Beaux-Arts.

On 28 October 1883 he became a founding member of Les XX, a group of twenty Belgian painters, designers and sculptors, who rebelled against the prevailing artistic standards and outmoded academism.

In the following years, Finch became one of the leading representatives of his style in Belgium, along with Théo van Rysselberghe.

In 1897, invited by count Louis Sparre, Finch moved to Porvoo, Finland, to head the Iris ceramics factory, and influenced the development of the local Jugendstil.