Alfredo Medardo Novoa Cava[1] (Chepén, November 26, 1908 — Porotillo, September 11, 1941) was a Peruvian captain who was killed in action during the 1941 Ecuadorian–Peruvian War.

His paternal grandfather, Justiniano Novoa, fought against the Chilean Army in Cajamarca during the War of the Pacific.

On September 11, 1941, in the aftermath of the Ecuadorian–Peruvian War, Novoa had been ordered to head a reconnaissance mission, which would travel on the Peruvian occupation's side of the Jubones River, with a detachment under his command.

The mission was ambushed by Ecuadorian troops, with only two sergeants from the 5th Cavalry Regiment surviving, and a Civil Guard member being taken prisoner.

[5] As a reprisal against the attack, the Peruvian Air Force bombarded the Ecuadorian outposts on the banks of the river and the Palao–Tenguel region, with preparations being made for the occupation of the area.