[1][2] He is the founder, CEO, and board chairman of Afro Arab Group, a conglomerate with interests in various sectors, including import and export, real estate, travel and tourism, microfinance, and sports.

His formative years were influenced by his family's involvement in Bureau de change, a profession characteristic of the Zarma people in Ghana, instilling in him an entrepreneurial mindset from a young age.

[5] After completing his Senior High School education in 2004, Alhaji Salamu founded Elecafetelero Ghana, initiating a livestock-keeping enterprise.

He founded the Yaa Salam Opportunity Center, a non-profit organisation offering educational and mentorship programs to disadvantaged youth.

In 2018, Alhaji Salamu Amadu inaugurated the Afro-Arab Arena, a versatile stadium with a seating capacity of 1000, located behind the Afro Arab Group head office.