During his rule, emirs under the Eretnids enjoyed considerable autonomy, and the state continued to shrink as neighboring powers captured several towns.

Kadi Burhan al-Din rose to power as the new vizier and dispatched Ali to lead several campaigns, most of which were unsuccessful.

Ali's paternal grandfather Eretna was an officer of Uyghur origin initially in the service of Chupan and his son Timurtash.

After putting an end to his former vizier Khoja Ali Shah's revolt, he returned to the capital, Kayseri, where his emirs murdered him.

[4] The Emir of Sivas, Hajji Ibrahim, who forged an alliance with the leader of Samargar, Hizir Beg, rescued Burhan al-Din and imprisoned Ali instead.

In June of that year, Burhan al-Din was made vizier by the emirs in order to prevent a possible revolt of peasants disgruntled by Ali's incompetence.

After raiding the Turkomans near Niğde in 1379, Ali took advantage of the death of Pir Husayn Beg, the Emir of Erzincan, and launched a campaign to retake the city, which was also unsuccessful.

Ala al-Din Ali died in Kazova [tr] in August 1380 from the plague amidst another attempt to crush Shadgeldi.

She appears in records as a noble carrying weight in the Eretnid court, where she ordered a copy of the Ilkhanid work of history Tavarikh-i Jahangusha-yi Ghazani.

The possibility that she was Ali's consort is supported by a reference to him as the person of the highest authority, or Shahzada-yi Jahan, along with her, Khuvandegar Khatun, and the remark "may their dominion live on and their majesty be eternal."